• Answers You Might Want to Know About the A&A CHESS：

How did we get our start?

  In 1997, driven by dissatisfaction with existing chess products, the founder personally fashioned each chess piece, envisioned the first board, and christened the brand as A&A, initials of the founder and his wife.

What makes our products unique?

  A&A's passion for chess goes beyond a mere business attribute; it's a true vocation. We are committed to offering lifelong products for chess enthusiasts, catering to a diverse community united by their shared love for the game.

 

Brand Narrative：

  A&A Chess Brand was founded in 1997, dedicated to the design, production, and sales of high-quality chess, with a mission to promote the development of youth chess. Renowned for its rich experience and industry expertise, A&A Chess products combine unique design with outstanding quality. All our products undergo rigorous testing according to the Chinese GB6675-4, the U.S. ASTMF963-16/17, and the EU EN71-1, 2, 3 standards, ensuring top-notch quality and safety.

  We provide a comprehensive selection of products for young chess enthusiasts and players, from beginners to tournament standards. Our Beginner Series is tailor-made for young learners and beginners, easy to get started with. Bright colors, adorable graphics, and engaging learning materials strongly stimulate children's interest in chess. We are committed to creating a fun and enjoyable atmosphere for Beginner to delight in learning. The Intermediate Series, on the other hand, is designed for those who already have a certain foundation in chess. These products are more serious and professional, featuring exquisite design and fine craftsmanship to meet the demands of higher-level chess competitions, allowing players to challenge their skills anytime, anywhere. The Tournament Series is crafted for professional chess competitions, complying with FIDE international standard event requirements. These products boast excellent quality and precise parameters, providing reliable tools for professional players and competitive athletes to achieve outstanding results. Our Art Series goes beyond conventional specifications, embracing bold innovation. By blending original design with the essence of chess, it presents unique artistic expressions and showcases exceptional taste.

  "Every Pawn is a Potential Queen." In the course of development at A&A Chess, we continuously forge ahead, inspire potential, and seize opportunities. From obscurity to emerging on the global market, our vision now lies in nurturing the growth of youth through chess as a medium. We firmly believe that every young chess enthusiast with faith will eventually become the queen in their own domain.